Who designed the first cover of Time magazine?
The first issue of the iconic Time Magazine- March 3rd, 1923 During my research of Walter D. Teague, I have read that he designed the first cover of Time magazine (1923) with the decorative border. The border does look like Teague's work, although it is not as elaborate. See example of Teague's work below for the Japan Paper Company in 1913: Advertisement for Japan Paper Company 1913 by Walter Dorwin Teague However, I was doubtful, and was looking for more evidence than just a rumor. My doubt was confirmed when I met Aric Mayer who formerly worked at Time who connected with someone who contacted Bill Hooper of the Time Archives. And here's what he found: "The art director, who came up with the design/format of TIME’s first cover, actually worked for J. Walter Thompson. Here’s an excerpt from an article that ran in the December 1971 issue of TIME/PIECES (“An Occasional Journal About TIME and Its Staff”): "TIME’s first cover