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Concept Camera: The WVIL from Artefact on Vimeo . Nikki Pfarr is a Senior Design Strategist at Artefact and a former Ph.D. Candidate at Carnegie Mellon’s Human-Computer Interaction Institute. She is a founding partner of the Brains, Behavior & Design Group, and was previously a UX Designer at Google. Nikki holds a Master's of Design from IIT’s Institute of Design and a B.S. from MIT. She has led workshops on incorporating behavioral economics into user-centered design for the IIT Institute of Design Executive Education summer camp series, the Chicago chapter of the IxDA, and various Artefact clients. Nikki's original research on the implications of behavioral economics on design research practices was published in the 2010 Conference Proceedings of the International Design Research Society. Nikki Pfarr, Senior Design Strategist at Artefact   Nikki will be speaking at the  IDSA   Western Design Dialogue Conference 2012  in Seattle, May 4th and 5th. ...

  The Successful Design Business Practices of Walter Dorwin Teague Part 4 of 5  Design Research and Designer Cultural Sensitivity versus Market Surveys  ( click here for part 1 ,  part 2 ,  part 3 ) Designers at the boards in the New York Teague office. About 1940. Photo by Stowe Myers.     Teague believed in the designer’s intuitive sensitivity of culture and understanding of the client and end-user, to lead them to the best design solution.  Teague expresses the limitations of marketing and surveys in this speech in Detroit 1960: “These people can’t tell you what they are going to like three years from now- that’s been completely proven; but they can’t even tell you what they will like today if you’ve never seen it.   So the designer will learn next to nothing from the quiz programs some companies conduct at great expense.  But the designer should be aware of and sensitive to the trends that are moving in this small,...

David Kaisel   has worked for 25 years integrating design, business strategy, user research and global health. Pursuing design as a tool to help people lead healthier lives, his design career progressed from office seating in Italy to client management in Silicon Valley to designing morgues, emergency housing and malaria treatment programs in Angola, Colombia and Brazil. Four years coordinating projects for Doctors Without Borders confirmed his interest in design for global health. Exploring how design impacts sustained adoption of health interventions, he advises clients such as the Bill & Melinda Gates Foundation and PATH on user research design and product innovation for household water treatment and community sanitation. As a research director at the Institute for the Future, he developed strategic forecasts of trends in the global health economy for Fortune 100 clients. His past work includes research on biomass stove test protocols and standards for the Shell Foundation, ...