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Showing posts with the label Leon Wolfendale

Puma Retail Environment Design Concept by Leon Wolfendale

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Leon's concept interior for a Puma retail store was inspired by the temples and Japanese architecture. He is a senior industrial design student at Western Washington University. . Last spring I gave my junior industrial design students exercises in spatial form analysis. This is Leon's rectilinear space, with an awareness of designing the negative space within a volume. Leon's refined form was done without knowing that it would turn into retail design project. Low planar shelves, rectilinear lines, neutral colors and symmetry add to the quiet, temple-like atmosphere. This is a scale model about 10 inches (25 cm) tall, using wood, paper, plastic and lights.  Leon chose to emphasize the Puma bold red logo by using color sparingly. To see more of Leon's work, go to:  http://issuu.com/leonwolfendale/docs/leon_online_astro_portfolio_2013

Specialized Enduro Mountain Bike Design Concepts

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by Kirk Turner This year in my design class the assignment was to take the 2012 Specialized Enduro mountain bike and redesign it's colors and graphics using Adobe Illustrator.  The students started with an underlay provided by Specialized and were to recreate the frame and some key components and then add reflections and shading.  It was a one week project and these are sophomore industrial design students. by Jonathan Mayfield by Rosalee Daughtry by Mauricio Romano by Leon Wolfendale by Gary Liljebeck bicycle t-shirts, stickers, iPhone cases and other gear.