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Walter D. Teague Documentary - new images

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TEAGUE  (the design company) had this Polaroid Lamp (1937) hidden away in storage, thought to have been lost. During their recent move, it was found! And here's one of the photos that I got of it. It's doesn't light up, but was in great condition. Notice the specked brown of the Bakelite plastic. Photo by Jason Morris. Much progress has been made on the production of the Teague documentary this past summer! Production is nearly complete and editing will begin this fall.  Watch out for a Kickstarter project soon. Check out this beautiful concept rendering of the Ford exhibition for the New York World's Fair 1939. This hand done, airbrush rendering was done 1937 by staff artist George Rudolph. Scan courtesy TEAGUE. Here's to all of the great designers, architects and staff that worked behind the scenes at the Teague office in the early days. This is C. Stowe Myers, architect, rendering expert, photographer and partner who worked for Teague from 1934 t...

Designer Cultural Understanding versus Market Surveys- Walter D. Teague

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  The Successful Design Business Practices of Walter Dorwin Teague Part 4 of 5  Design Research and Designer Cultural Sensitivity versus Market Surveys  ( click here for part 1 ,  part 2 ,  part 3 ) Designers at the boards in the New York Teague office. About 1940. Photo by Stowe Myers.     Teague believed in the designer’s intuitive sensitivity of culture and understanding of the client and end-user, to lead them to the best design solution.  Teague expresses the limitations of marketing and surveys in this speech in Detroit 1960: “These people can’t tell you what they are going to like three years from now- that’s been completely proven; but they can’t even tell you what they will like today if you’ve never seen it.   So the designer will learn next to nothing from the quiz programs some companies conduct at great expense.  But the designer should be aware of and sensitive to the trends that are moving in this small,...