Gaining New Clients: Role playing with Raymond Loewy and Walter D. Teague
The Successful Design Business Practices of Walter Dorwin Teague Part 2 of 5 Walter Dorwin Teague in his office-photo WDTA archives Gaining New Clients: Role Playing with Raymond Loewy and Walter D. Teague How did the early industrial designers sell themselves to new clients? Raymond Loewy and Walter D. Teague answered this question during a conference in 1946 entitled “Industrial Design: A New Profession” held at the Museum of Modern Art, New York. They demonstrated this by having a mock discussion between designer and client, with Teague acting as the potential client. What is interesting about this discussion is that much of the conversation sounds the same as our discussions with clients today with some notable exceptions. Here is an excerpt: Raymond Loewy: …Mr. Teague, let us try to discuss it together. Would you like to take the part of the client? Walter Dorwin Teague: All right, fine. Well, Mr. Loewy, I know that you ...