Puma Retail Environment Design Concept by Leon Wolfendale
Leon's concept interior for a Puma retail store was inspired by the temples and Japanese architecture. He is a senior industrial design student at Western Washington University. . Last spring I gave my junior industrial design students exercises in spatial form analysis. This is Leon's rectilinear space, with an awareness of designing the negative space within a volume. Leon's refined form was done without knowing that it would turn into retail design project. Low planar shelves, rectilinear lines, neutral colors and symmetry add to the quiet, temple-like atmosphere. This is a scale model about 10 inches (25 cm) tall, using wood, paper, plastic and lights. Leon chose to emphasize the Puma bold red logo by using color sparingly. To see more of Leon's work, go to: http://issuu.com/leonwolfendale/docs/leon_online_astro_portfolio_2013