ID [PNW]

The Successful Design Business Practices of Walter Dorwin Teague Part 2 of 5 Walter Dorwin Teague in his office-photo WDTA archives Gaining New Clients: Role Playing with Raymond Loewy and Walter D. Teague How did the early industrial designers sell themselves to new clients?  Raymond Loewy and Walter D. Teague answered this question during a conference in 1946 entitled “Industrial Design: A New Profession” held at the Museum of Modern Art, New York.  They demonstrated this by having a mock discussion between designer and client, with Teague acting as the potential client. What is interesting about this discussion is that much of the conversation sounds the same as our discussions with clients today with some notable exceptions.  Here is an excerpt: Raymond Loewy:  …Mr. Teague, let us try to discuss it together.  Would you like to take the part of the client? Walter Dorwin Teague:  All right, fine. Well, Mr. Loewy, I know that you ...

Stamp display at the Cooper Hewitt Today the US Postal Service dedicated the new collection of stamps honoring twelve of the great industrial designers of America.  There were many families of descendants of these designers present.  Ralph Caplan gave a short talk about the designers and their influence.  But, an unexpected surprise for me was meeting John Teague, Sally Zildjian Teague and their children!  There was even a young Walter Teague, who is Walter Dorwin Teague's great-grandson.  I've been in New York this week doing research and interviews on Teague for the documentary.  I've interviewed grandson, Walter Dorwin Teague III, a social worker in Maryland and learned some interesting stories about the family.  I spent some time at the MOMA library in Queens, and discovered the minutes to a conference entitled "Industrial Design: A New Profession" from 1946.  Present at that event were Teague, Raymond Loewy, and Laslo Moholy-Nagy, amon...