ID [PNW]

Shift Divider Screen by Kelsey Leppek and Norman Rockwell 2020 Nobody expected a global virus quarantine, but here we are, trying to adapt our living spaces for homeschooling, class sessions, office meetings, and focused work in addition to everything else that we do at home. We quickly realized that our home spaces and furniture were not designed for these new functions. This spring, the industrial design students of Western Washington University worked on designing new furniture solutions for working at home. And they did it while working from home themselves. The Problems They first investigated the problems that we are experiencing during lock-down: Sharing small spaces. Multiple people sharing the kitchen table to do work. Lack of privacy. Lack of square footage. Bad acoustics for video calls and meetings. Echos, noise, distractions. Online video conferences are notorious for poor audio. Bad lighting for video calls and meetings. Most people look hor...

Stanley Hainsworth Tether Chairman, Chief Creative Officer Tether is a group of friends who are passionate about one thing: telling stories that matter. Tether was born from the desire to work on brands that share the desire to create passionate, emotional connections with customers. Everything that our team of visionaries, strategists, designers and implementers create tethers back to the core of the brands we partner with. Previous to founding Tether, Stanley was VP Global Creative of Starbucks where he oversaw all creative aspects of Starbucks - new products, packaging systems, seasonal promotions, brand campaigns, advertising and collateral materials. Stanley spent twelve years at Nike as a Creative Director working on everything from product launches to Niketowns to the Olympics. After Nike he moved to Denmark to join the Lego Company as their Global Creative Director. There he directed a total visual overhaul of the Lego brand from top to bottom, including packaging, the ...