Northwest Design Profile: Stanley Hainsworth of Tether
Stanley Hainsworth Tether Chairman, Chief Creative Officer Tether is a group of friends who are passionate about one thing: telling stories that matter. Tether was born from the desire to work on brands that share the desire to create passionate, emotional connections with customers. Everything that our team of visionaries, strategists, designers and implementers create tethers back to the core of the brands we partner with. Previous to founding Tether, Stanley was VP Global Creative of Starbucks where he oversaw all creative aspects of Starbucks - new products, packaging systems, seasonal promotions, brand campaigns, advertising and collateral materials. Stanley spent twelve years at Nike as a Creative Director working on everything from product launches to Niketowns to the Olympics. After Nike he moved to Denmark to join the Lego Company as their Global Creative Director. There he directed a total visual overhaul of the Lego brand from top to bottom, including packaging, the ...