Form Function design documentary

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Here's the final edit of Form Function...


Form Function, by Jason Morris and Western Industrial Design students.  This purely visual short film shows an industrial design creative process that starts with abstract sculpture and ends with a functional object.  Music by Moby.

Creative solutions are rarely found by using conventional problem solving methods.  Students must be encouraged to try alternative processes for attacking a problem.  Professional industrial design projects begin with a design brief, but because of preconceived notions the brief itself inhibits the designer’s creativity.  This creative process removes hindrances to creativity by restating the design problem in abstract, non-objective language. 

This process begins with abstract form creation without knowledge of the design’s purpose. The form creation is done with guidelines made by the instructor, who creates the rules to correspond with the design’s objectives.  Only after these abstract sculptures are complete is the design’s purpose revealed.  A selected form study is then evaluated for ideas and inspiration, which is refined applying the realities of the design functions.  This process has consistently resulted in highly creative and beautiful designs that delight and surprise the students.

This short film shows selected work from the industrial design students at Western Washington University from January to March 2009.








Theatrical Premiere, Doctober Documentary Film Festival, Pickford Cinema. Friday, Oct 2 - Sunday, Oct 4, 2009.
Official Selection, 10th annual Northwest Projections Film Festival 2010.

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