Designer As Entrepreneur: Dario Antonioni

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some of the work by Orange22 Design Lab

Designer As Entrepreneur: Dario Antonioni

The next few posts will be profiles of some of the talented people that will be presenting at the IDSA Western Design Conference at Long Beach, CA April 12-13th, 2013.- JM

DARIO ANTONIONI

Founder and Creative Director
Orange22 Design Lab
http://www.orange22designlab.com/

Dario Antonioni has designed award-winning products, retail experiences and brand strategies for clients worldwide. Antonioni’s work retails at luxury retailers like the Apple store to mass market shops like Costco and Sam's Club. His work has been exhibited in Paris, Cologne, Milan, Sydney, Singapore, New York, Los Angeles and San Francisco. He won the coveted Red Dot award for his Grid-It Technology that is used in over 200 products. His other awards include LG Innovations Award, MIT Innovation Award, Spark Awards, IDEA, Contract Magazine Inspiration Award, and Surface Magazine spotlighted him as a leading designer within the United States. Some of his clients include Aveda, L'Oreal, Pureology, Edward Norton, Flight 001, Fred Segal, Gensler, Pepsi, Hard Rock, Haworth, Ralph Lauren, Starbucks and Sony. He attended University of Michigan’s Aerospace Engineering Program before receiving his bachelor’s in industrial design from Art Center College of Design in Pasadena. He holds over 12 design and utility patents.

Dario Antonioni
How to Get Ideas Off the Ground Using Other People’s Money

Dario Antonioni will talk of his recent experiences using Kickstarter to fund his own, unique projects. He explains what Kickstarter is, how he learned from the process and give you tips on creating your own successful projects.


Conference Theme: Designer As Entrepreneur


Never before in history has the industrial designer had more diverse, powerful and accessible tools to become an entrepreneur. Diverse platforms like crowdfunding and new manufacturing technologies offer countless new avenues for designers to also be producers and manufacturers. As large corporations crumble and fall, sprouts of disruptive innovators grow out of the debris. Designers, by their own creative nature, are best suited to step into the lead.
We will explore how industrial designers are becoming entrepreneurs in innovative and exciting ways and hear from creative and inspiring individuals who are initiating companies large and small. Whether they are starting their own design consultancy or manufacturing their own products, the opportunities and possibilities are wide open. And, you will benefit from their experience as they share their successful methods as well as their failures. - JM

Learn more about the conference here.
http://idsa.org/2013westerndistrictdesignconference

Register early for discounts.
http://idsa.org/2013westerndistrictdesignconference-register

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