Northwest Design Profile: David Thorpe - Industry

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TDK boombox by INDUSTRY
David Thorpe is a founding Partner of Industry. Industry is a design and innovation company based in Portland, OR with extensive experience integrating product, interactive, retail and brand design. Industry delivers design that is actionable by creating value for companies looking to disrupt the way they bring innovations to market. Clients include TDK, Nike, Autodesk, Skullcandy, and Swarovski.


A sampling of the work from Industry


David had previously been with Ziba for over 17 years. As Creative Director of Ziba’s Digital Lifestyle Group, David led strategic creative programs for a wide range of companies such as Technicolor, Sirius XM, Panasonic, T-Mobile, Logitech, HP and Microsoft.

David blends a solid technical background with strategic thinking and innovation management expertise to redefine markets through design. He also has led strategy, research, interactive and product development programs for Coleman/Peak1, FedEx, Starbucks, Morrow Snowboards, Brita, Nestle Waters, Rubbermaid and Sunbeam. David’s work helped his clients win numerous IDSA design awards.

David is active in sustainable design and has worked with many clients to innovate in this area, including Nike, Coca-Cola, BP and Portland General Electric. David has received awards for his work in sustainability, including the Shades of Green-Best of the Northwest award for sustainable architecture.
Prior to Ziba, David designed and engineered popular inkjet printers at Hewlett-Packard and led product and industrial design development of large-scale enterprise computers at Tandem Computers. David earned his BS in Engineering-Product Design at Stanford University.





David Thorpe of Industry, Portland, OR

David will be speaking at the IDSA Western Design Dialogue Conference 2012 in Seattle, May 4th and 5th.  His presentation will be about:

“A Change In Trade”: Why the Linear and Prescriptive Innovation Process is No Longer Relevant in a Digital World.”The design world is in a state of flux; the big agency and linear budget-busting approaches to solving problems are breaking down. New brands are born daily and old strategies no longer suffice to support them. This presents an exciting opportunity for the field of design to rethink its trade and either continue to innovate, or break. David Thorpe of INDUSTRY will discuss this shift in “A Change in Trade: How approaching design with an adaptive perspective is necessary in today’s design world.”

More speakers will be featured here and listed on the IDSA website.To learn more about the conference check the IDSA site page here. Save money by registering before April 20th.

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